La Chance is a new furniture and lighting company presenting a selection of the best designers of the new generation. The products of La Chance share a sophisticated, rich and distinctive design based on noble materials.
La Chance is a unique project for us, the chance to create an identity for the launch of a brand new endeavour, to create the entire range of visual materials for their first collection and to be part of the creation of a truly different brand. The work in progress includes the art-direction of their catalogue and photography (thanks to Stan Wolff), promotion posters, website, event graphics and business cards.
The first collection will be presented at MOST, the new high-profile platform for creative innovation instigated by Tom Dixon in Milan. See you there.