At Research Studios Paris we worked as part of a team to art direct the press launch event of the Chloé fragrance, transforming a Parisian apartment to be an expression of Chloé's universe.
Decor and objects within the apartment were part of a poetic presentation of the brand. Books, clothing, furniture and photos personified the fragrance, which was revealed in an installation of films, lightboxes and a rose filled bathroom.
Over 200 journalists were invited to walk around the boudoir and discover Choé's belongings. Chloé's bathroom was dominated by a bathtub filled with roses and scented water. A super 8 film of the campaign was projected on a wall in the bedroom, surrounded by clothes, jewels, vinyl and a huge collection of shoes. In the salon the fragrance was displayed in a hanging installation.